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It's realigning existing discounts and incentives under an Eco-banner.
OK, it "may" be a slightly better deal for some, but that'll be more than offset by the naive Granny trading her ancient 2008 motor for a "trade price" which is worse than she could have achieved elsewhere.
Car sales is all about marginal sales over marginal production cost. Once a manufacturer has tooled up, the cost of an extra car ain't that much, so the discounting begins.
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