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..AMG Private Lounge Members,
As many of you have noticed, Mercedes-AMG has re-designed the AMG logo.
In an exciting move, AMG is now being recognized as the fourth brand within the Mercedes-Benz cars group, right beside Mercedes-Benz, Maybach and smart. With this new positioning, we have created a new brand identity. The new brand identity of AMG is confident, sovereign and also it´s a perfect consensus between integration and differentiation within Mercedes Benz Cars.
The new brand identity is characterized by a pure look, valuable brand appearance and appealing headlines. This way AMG achieves a high attention and brand awareness.
In this context the "white space" plays a vital role. In order to focus all attention on our product, it is presented in a white environment. Clear focus on the essential. Without distraction.
This maximum product staging is combined with striking communication. With the choice of Corpo A as font, Mercedes-Benz is always visualized and we achieve maximum recognition. Furthermore we have adapted the AMG logo slightly: the new "A" closes the visual gap and makes the logo more emblematic. This will strengthen the visual brand identity.
The interaction of the three elements product = emotion, communication = typography and white = space gives our brand its independent, concise and unique character. Exactly what distinguishes any of our vehicles.
Warmest Regards,
AMG Information
This must deserve a plain english award for the most prolixitous, verbose dialogue to describe three letters - ever!
Thanks
and originally the AMG logo didnt have the \\\
Wow, that must have been taxing for the graphics department...
and originally the AMG logo didnt have the \\\
So in 2008, all AMG badges changed slightly?
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