Not one for the animal lovers!

[swannymere]

Is it genius or just a bit sick?

Animal Beer!

 

[BlackC55]

Thats brilliant. I wonder if they keep the beer cooler?

 

[iscaboy]

@ 55% ABV t ain't beer, story is a wind up, beeb got conned, much like...

Bonsai Kitten

 

[Mr E]

@ 55% ABV t ain't beer, story is a wind up, beeb got conned, much like...

Bonsai Kitten

I don't think so.... here

Brewdog are well known for their "extreme beers", which are generally produced as a marketing program for their standard range.

 

[iscaboy]

well at 55% ABV it ain't beer, you're not allowed to call it beer, sell it as beer, or market it as beer, so there is something dodgy here.

it's a spirit, which attracts a different rate of duty.

 

[grober]

I predict it may all end in beers! Margins bite into revenue at BrewDog - Herald Scotland | Business | Corporate & SME In the meantime- there's no such thing as bad publicity- wonder how much a 30 second advert on prime time Television costs nowadays?