nick mercedes
MB Enthusiast
Should the UK be pimped like this?
"Next stop: Wonga Circus? The arguments for and against branding Tube stations"
"This week it emerged that London Underground stations may be allowed corporate sponsors under plans being considered at City Hall. The money-spinning idea, which some predict could raise £136m a year, would see landmark stations renamed and Tube lines given a corporate makeover, paving the way for Burberry by Bond Street, Virgin Euston and the Vodafone Line."
"Long-suffering commuters on the London Underground could be spared future price hikes in the cost of their tickets through sponsorship of the networks lines and stations, according to a new report published by the Conservatives.
It is estimated that up to £136m a year could be raised by such a system, sufficient to freeze fares for a full year, whilst a more ambitious target of £204m would cap rises at inflation for three years.
Untapped Resource: Bearing Down On Fares Through Sponsorship, asserts that 82 per cent of Londoners would back such a move – although the ultimate decision rests in the hands of the mayor, Boris Johnson."
(www.thedrum.com/news/2013/06/03/tories-call-london-tube-sponsorship-freeze-fares#GTB2xDZmlDqgi0lg.99")
Who will come forward to sponsor Doncaster?
"Next stop: Wonga Circus? The arguments for and against branding Tube stations"
"This week it emerged that London Underground stations may be allowed corporate sponsors under plans being considered at City Hall. The money-spinning idea, which some predict could raise £136m a year, would see landmark stations renamed and Tube lines given a corporate makeover, paving the way for Burberry by Bond Street, Virgin Euston and the Vodafone Line."
"Long-suffering commuters on the London Underground could be spared future price hikes in the cost of their tickets through sponsorship of the networks lines and stations, according to a new report published by the Conservatives.
It is estimated that up to £136m a year could be raised by such a system, sufficient to freeze fares for a full year, whilst a more ambitious target of £204m would cap rises at inflation for three years.
Untapped Resource: Bearing Down On Fares Through Sponsorship, asserts that 82 per cent of Londoners would back such a move – although the ultimate decision rests in the hands of the mayor, Boris Johnson."
(www.thedrum.com/news/2013/06/03/tories-call-london-tube-sponsorship-freeze-fares#GTB2xDZmlDqgi0lg.99")
Who will come forward to sponsor Doncaster?