USA M-B dealers get $2,500 to coddle S-class buyers

[ScottHarry]

USA M-B dealers get $2,500 to coddle S-class buyers

"LOS ANGELES -- Mercedes-Benz USA is providing dealers as much as $2,500 to please each buyer of the redesigned S class.

Dealers have marching orders to quickly fix car problems, no matter how minor, without factory preapproval, said Steve Cannon, CEO of Mercedes-Benz USA. The money also can be used on perks, such as free dinners" December 2, 2013

Also $1,000 on new CLA

 

[theogeor]

Interesting reading the responses from some of the customers... I never see that happening in Europe. Customer service is not a priority. But with that approach you create customer loyalty. And anybody in business knows that it cost more to get a new customer than maintaining/keeping one

Theo

 

[Rory]

Interesting reading the responses from some of the customers... I never see that happening in Europe. Customer service is not a priority. But with that approach you create customer loyalty. And anybody in business knows that it cost more to get a new customer than maintaining/keeping one

Theo

Struggling to remember the details but I'm sure MB UK did this a few years ago - but a much smaller amount. £300 sticks in my mind.

It was for the dealers to use as they saw fit to keep customers happy (I don't think it was model specific).