Advert or Editorial?

[Dryce]

Clearly this is the best car in the world. There is not so much as niggle with it. It is perfect.

New Supercharged Range Rover | First Drives | Car Reviews | Auto Express

It's a 'review' apparently.

A fine example of the pinnacle of motoring journalism.

(I actually like RRs - I just hate BS).

 

[Bobby Dazzler]

I had the same thought when I read the equivalent review in Autocar.

It must have been one heck of a launch for the hacks.

 

[Mr E]

Most launch reviews are written from the blurb supplied by the companies - not too many journos get taken to launches (and they tend to be the well known tv "celebs" or more august journals).

 

[hawk20]

No mention that the top-of-the-range ML is nearly a second quicker from 0-62.

 

[Beetnik]

In my experience journalists are more than happy to quote your press release verbatim provided it's well written (and often if it's not). Anything for an easy life!