The BMA now have a new target after the smoking ban, not so sure if they will win this one though. Putting prices up to stop the few irresponsible people that abuse alchahol IMO will not work. Increasing the permited age for drinking will probably be a better solution to say 21.
http://money.uk.msn.com/investing/articles/nicklouth/article.aspx?cp-documentid=7638162
http://money.uk.msn.com/investing/articles/nicklouth/article.aspx?cp-documentid=7638162