hawk20
MB Enthusiast
BMW has become the latest company to announce a dramatic decrease in sales in the US market, with the company’s north American boss announcing that BMW USA has stopped shipment of 44,000 cars that were due to cross the Atlantic before the end of the year.
CEO Jim O’ Donnell, previously boss of BMW GB, reportedly took the decision due to the increasing cost of the incentives necessary to keep BMW’s sales figures buoyant in the ‘States.
The weakness of the US dollar against the Euro has reduced BMW’s ability to make profits on American sales.
For more see: -
http://www.autocar.co.uk/News/NewsArticle/AllCars/235111/
See also BMW to cut 8,000 jobs mainly in Germany: -
http://www.autocar.co.uk/News/NewsArticle/AllCars/231548/
CEO Jim O’ Donnell, previously boss of BMW GB, reportedly took the decision due to the increasing cost of the incentives necessary to keep BMW’s sales figures buoyant in the ‘States.
The weakness of the US dollar against the Euro has reduced BMW’s ability to make profits on American sales.
For more see: -
http://www.autocar.co.uk/News/NewsArticle/AllCars/235111/
See also BMW to cut 8,000 jobs mainly in Germany: -
http://www.autocar.co.uk/News/NewsArticle/AllCars/231548/
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