As many of you young timers and old timers might be aware, Mercedes often conduct testing of cars before they launch them.. (do'h)
POINT 1.
You see all these test mules running around tallying up millions of miles of test data across the board...
But these millions of miles are quite possibly split over an ever increasing set of test cars (yes more test cars, even with technology, they need the tangible car to test too) thus, could it be possible that no test car actually does any major mileage?????? DO MERCEDES TEST MULE CARS ACTUALLY REPRESENT LONG TERM DURABILITY???
POINT 2.
With budget constraints, we are getting alot more car today than we were back in the days, thus high volumes contribute to the bottom line.. But is this enough????
DO MERCEDES TEST COMPONENTS THAT ARE THE BEST FOR ITS PURPOSE??????? AS WE AR ELED TO BELIEVE MERCEDES IS A PREMIUM PRODUCT, BUT IS IT REALLY???????
OR
DO THEY TEST COMPONENTS AND SELECT THE COMPOENT THAT IS DURABLE ONLY FOR THE WARRANTY PERIOD AND JUST BEYOND (AS AN AVERAGE MARKER OF DURABILITY) AND THEN THEY BOOST THEIR BOTTOM LINE PURE AND SIMPLY ON THE REPLACEMENT CONSUMABLES ON THE CAR?????
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My main point is, well is an integral part of a car that we purchase today actually designed and put together as we are led to believe in marketing literature, and how the media relates to the car.... ie.. the best, the most amazing, best material, quality, premium etc etc etc..
How much are we influenced with what the press say and how marketing guru's spin their car line up in such a way that we would believe anything..
My friend Raj, Director of the Creative Content Agency, pointed the following out to me the other day.. which got me thinking about the above!
When EXACTLY did SARS, Foot n Mouth, M1NM, Bird Flu and swine flu all stop being a threat? Oh yeah, when the media stopped talking about it.
POINT 1.
You see all these test mules running around tallying up millions of miles of test data across the board...
But these millions of miles are quite possibly split over an ever increasing set of test cars (yes more test cars, even with technology, they need the tangible car to test too) thus, could it be possible that no test car actually does any major mileage?????? DO MERCEDES TEST MULE CARS ACTUALLY REPRESENT LONG TERM DURABILITY???
POINT 2.
With budget constraints, we are getting alot more car today than we were back in the days, thus high volumes contribute to the bottom line.. But is this enough????
DO MERCEDES TEST COMPONENTS THAT ARE THE BEST FOR ITS PURPOSE??????? AS WE AR ELED TO BELIEVE MERCEDES IS A PREMIUM PRODUCT, BUT IS IT REALLY???????
OR
DO THEY TEST COMPONENTS AND SELECT THE COMPOENT THAT IS DURABLE ONLY FOR THE WARRANTY PERIOD AND JUST BEYOND (AS AN AVERAGE MARKER OF DURABILITY) AND THEN THEY BOOST THEIR BOTTOM LINE PURE AND SIMPLY ON THE REPLACEMENT CONSUMABLES ON THE CAR?????
--------
My main point is, well is an integral part of a car that we purchase today actually designed and put together as we are led to believe in marketing literature, and how the media relates to the car.... ie.. the best, the most amazing, best material, quality, premium etc etc etc..
How much are we influenced with what the press say and how marketing guru's spin their car line up in such a way that we would believe anything..
My friend Raj, Director of the Creative Content Agency, pointed the following out to me the other day.. which got me thinking about the above!
When EXACTLY did SARS, Foot n Mouth, M1NM, Bird Flu and swine flu all stop being a threat? Oh yeah, when the media stopped talking about it.
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