Chrysler involvement

Discussion in 'General Discussion' started by tacho d, Mar 27, 2014.

  1. tacho d

    tacho d Active Member

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    I heard a few years ago that Chrysler has been involved with Mercedes Benz and recently I have seen a Chrysler Benz label somewhere on my w208. Was this a collaboration, takeover or what?. To what extent has Chrysler been involved? Has this effected the famous Mercedes attention to detail and build quality? And what is the history and reason behind this?:confused:
     
  2. Ten elena

    Ten elena Hardcore MB Enthusiast

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  3. IanMSpencer

    IanMSpencer Active Member

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    One of the problems was a completely different perspective on costs, like a Chrysler front seat costing $150 to make vs about $600 for a Merc. The American car market is all image and marketing and few drivers seem interested in driving to the extent that looking where they are going seems an imposition - this is the land of the cup holder. The Chrysler Crossfire was about the only noticeable result of the collaboration which was a re-skinned old model SLK320, even then it was built in Germany.

    In the world of Ford and Jaguar, Fiat and Ferrari, VW and Audi it probably looked right, but Chrysler were and are a fur coat and no knickers sort of car maker whereas Merc have always been serous about quality and had their fingers burnt when they've tried to compromise.
     

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