Dryce
Hardcore MB Enthusiast
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They are, quite obviously, doing something right because they make good profits but I think that once the USP gets chipped away at
They benefited from deregulation in Europe in the mid-nineties and the general economics of the mass air travel market that developed.
But once things settle it's all about yield. And that's where you can see the likes of EasyJet refining the business in other ways - a frequent flyer scheme you pay to join, premium seating, flexible premium fares.
And this is where Ryanair are exposed. They've demonstrated that they can operate a very tightly controllled business and brutally constrain costs - but they also have an image problem which potentially costs them iif it affects their ability to increase their yield.
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