Offset wise, don't go lower than ET35 or higher than ET50 but there are a few factors to consider.
You should keep the rolling radius roughly the same to reduce the percentage error of the speedo.
If you're going for dished wheels, you need to consider caliper clearance. If you're lowering your car you'd need to consider arch clearance for the tyre, depending on the width of the wheel and size/profile of the tyre there's the spring perch clearance as well.
Offsets, wheel/tyre width are even more important if you're planning on lowering the car, rear arch clearance can be a bit of a pain on lowered cars with anything more than a 19" wheel, though some people use lower profile tyres to get round that 20s.
Design wise, well you'd have to make your mind up on that yourself to be brutally honest it is your car so you'd be better off putting wheels on that you like.
I'd avoid going for replica wheels but some people bite the bullet, I've seen too many replicas get bent after going over a bump or pothole to ever consider any regardless of how well they're claimed to have been made.
You don't want to plump for heavy wheels either, increasing the mass per corner won't do wonders for handling/braking. Tyres - I'd suggest going for the best you can, they are the contact point to the road so safer/better tyres are always the way to go rather than some noisy ditch finders.
Some wheel styles in the galleries here but just search on the web for pictures..
Mercedes-Benz E-Coupe / C-Coupe Photo Gallery by Din Prodrive at pbase.com