It's being launched next week, I saw the finished car last month when Ferrari gave all GTO customers a detailed presentation, including watching a few laps of the car round Ferrari's test track and its something else.
A few people have mentioned about it using the 'GTO' name and that it wont be good enough to wear that badge, but its much much more than just a body kit with a bigger engine and a little less weight.
Only 599 are being made and ~100 or so coming to the UK over a two year period, all of which are already sold.