How fecking annoying is that? They now expect you to pay to watch previously free to air programs Well they can feck right off and I will not be using ITV Player again. Youtube here I come. What were they thinking when they brought in this latest money gathering scheme? It is simply not going to work for them and will lose them millions of online viewers and potentially lose them millions from advertisers once they realise no one is willing to pay to watch previously free to air programs and will simply pop over to youtube to watch such shows with the add's removed. Massive shot in the foot for ITV !!!