Koenigsegg to buy Saab

Discussion in 'Mercedes News' started by grober, May 30, 2009.

  1. grober

    grober MB Club Veteran

    Messages:
    26,884
    Joined:
    Jun 22, 2003
    Location:
    Perth, Scotland
    Car:
    W204 C200CDI Estate
    Following on from the Magna to buy Opel story the latest is that supercar manufacturer Koenigsegg (among others) is trying to buy Saab. Jalopnik - Koenigsegg Wants To Buy Saab - Koenigsegg buys Saab This would be a complete change for SAAB and maybe key to survival of the marque. Instead of trying to compete in the executive business saloon mass market maybe its future lies in limited production radical designs. Maybe now we might actually see production of some of SAAB's more radical designs such as the AERO X :thumb:
     
    Last edited: Apr 7, 2010
  2. WDB124066

    WDB124066 MB Club Veteran

    Messages:
    6,176
    Joined:
    Apr 17, 2009
    Car:
    1996 E320 Sportline Cabriolet x 2
    Good move for both companies I think.

    Mind you, that car is not really the sort of joint effort I would like to buy from this partnership.

    I know what I'd like to see!

    Regards, W.
     
  3. Bill_33

    Bill_33 Hardcore MB Enthusiast

    Messages:
    249
    Joined:
    Aug 29, 2008
    Location:
    Hampshire
    Car:
    A160,(W169) previously 300TE - 300CE, E280TE
    As long as the warranty of my 2008 9 5 Estate is honored, I will be happy - no problems to date
     
  4. bpsorrel

    bpsorrel MB Club Veteran

    Messages:
    5,961
    Joined:
    Mar 11, 2009
    Location:
    UK and Russia
    Car:
    SLC 250d, Lexus IS 300h, Peugeot 208 (hers!) and a new Ford Kuga in Russia
    Koenigsegg to buy Saab!!

    Yes, I know it's not MB related, but as a Saab owner, I was elated to read this news just now! Bring on the Aero X!! :)

    Sorry, back to MB stuff! :)
     
  5. OP
    OP
    grober

    grober MB Club Veteran

    Messages:
    26,884
    Joined:
    Jun 22, 2003
    Location:
    Perth, Scotland
    Car:
    W204 C200CDI Estate
  6. gromit

    gromit Active Member

    Messages:
    69
    Joined:
    May 18, 2009
    Location:
    Cumbernauld, Glasgow
    Car:
    2002 CLK200k Elegance
    Love the 9-3 cab'. Sold mine last year and owned a 9-5 before that. Was all set to buy a 9-5 aero but i prefered the look of the clk.
     
  7. bpsorrel

    bpsorrel MB Club Veteran

    Messages:
    5,961
    Joined:
    Mar 11, 2009
    Location:
    UK and Russia
    Car:
    SLC 250d, Lexus IS 300h, Peugeot 208 (hers!) and a new Ford Kuga in Russia
    Ah!! Didn't see that! Sorry guys! :( But, this latest story says they have actually signed the deal... :)
     
    2 people like this.
  8. RoseTattoo

    RoseTattoo Hardcore MB Enthusiast

    Messages:
    106
    Joined:
    Feb 22, 2008
    Car:
    W204
    As a one time Saab owner with fond memories I am happy to see them rescued. But Koenigsegg? Why do I feel the deja vu of the Porsche mess and VW?
    I am not sure that the Aero X is the answer to solving the bottom line. Even in their home market they are positioned as an also ran. In America it seems they are perceived as a sexy European sports saloon and coupé. Once they have sorted out the managament and financial issues their challenge is to define their market and it is quite tricky considering the upper end is owned by the likes of Audi and BMW and below that you have plenty of supporting actors. Not convinced that this is anything more than some people with wallets and ambition temporarily way ahead of their ability.
     
    1 person likes this.
  9. OP
    OP
    grober

    grober MB Club Veteran

    Messages:
    26,884
    Joined:
    Jun 22, 2003
    Location:
    Perth, Scotland
    Car:
    W204 C200CDI Estate
    My feeling is they have perhaps re-invent the "SAAB buyer" by offering a unique quirky but well engineered product.Saab's strengths in the distant past were aircraft aerodynamics, front wheel drive when it was pretty rare, good attention to safety , a unique propulsion unit, bullet proof build, and an excellent rally competition record. Like the early Volvo's they felt "Scandinavian" and different from most of the major manufacturers of the time and this was also reflected in their above mainstream pricing.

    For success Saab need to recapture some of this unique feel and concentrate on smaller niche markets. They tried mixing with the big boys and that didn't work. Unfortunately this may mean they become too expensive for many to purchase but maybe the price of survival. Might have to go back to their aircraft roots and start using lightweight composites, coupled to environmentally friendly power plants ( they have a reasonable track record here) and produce some radically styled/engineered high performance cars for the 21rst century??? Risky strategy I know but the stakes are already pretty high?
     
    Last edited: Jun 12, 2009
    1 person likes this.
  10. Shude

    Shude MB Club Veteran

    Messages:
    13,914
    Joined:
    Jun 1, 2002
    Location:
    Cheshire
    Car:
    CLK55 AMG
    Three years ago I said this:
    I stand by my comments :)
     
    1 person likes this.
  11. Piff

    Piff Hardcore MB Enthusiast

    Messages:
    2,071
    Joined:
    Feb 24, 2005
    Location:
    Suffolk
    Car:
    Mitsubishi L200 Barbarian, A207 E250CDi Cabriolet Sport, R171 SLK280
    What is the future for Saab owners - will warranty be covered?
    I hope to buy a used rag top at some point and Saab 9-3 is quite high on the list. Would want to be sure that the dealer network remains in place.
     
  12. OP
    OP
    grober

    grober MB Club Veteran

    Messages:
    26,884
    Joined:
    Jun 22, 2003
    Location:
    Perth, Scotland
    Car:
    W204 C200CDI Estate
  13. OP
    OP
    grober

    grober MB Club Veteran

    Messages:
    26,884
    Joined:
    Jun 22, 2003
    Location:
    Perth, Scotland
    Car:
    W204 C200CDI Estate

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.