It is genuine but it is for a toyota Denso same brand that came from factory when the car was new Denso is more expensive then Bosch. Toyota owners claim they last longer than Bosch.
For my quality car the Mercedes I am only buying Bosch.
However a Bosch or Denso in Sweden you have to pay £170. The shipping cost is a problem from Uk some charge you £25 and others £8. I can find little cheaper sensors from other traders in UK but they charge me £20 more for shipping to Sweden.