Mercedes looking to sell more cars in UK

[Rory]

Interesting article in FleetNews: Insight: Mercedes aims to be No1 - fleet news.

 

[Deleted member 37751]

Taken from the article;

"He has also vowed to ensure customers find it easy to do business with the brand, something which he said has not been the case and that has driven away potential sales."

Mercedes being unapproachable?!

 

[John]

They will need to make rust an option again.

 

[grober]

Sadly it could be argued this slavish obsession with " volume" and the need to woo contract hire and leasing companies to the exclusion of all else is the very thing that has skewed the Mercedes ownership experience in the past resulting in their falling share of the prestige market. How much market penetration MERCEDES achieves [ while admittedly important to any mass manufacturing company's sound financial future] cuts little ice with an owner or company with an unreliable car constantly off the road when they come to purchase again.

 

[Rory]

As mentioned in the article, selling even more cars is surely going to impact residuals especially as MB has a "couldn't care less" attitude about owners of used MBs.