Mercedes to Revise the AMG Logo

[whitenemesis]

Apparently a slightly revised logo is to be released, not sure when, anyone know?

Old

New

 

[kamalpatel12448]

Already on new vehicles as far as I know.
Kamal

 

[MOCAŠ]

They should also do one with the word "bodykit" underneath for all the wannabe "AMG Sport" models...

 

[Scott_F]

I'm struggling to attach any great significance to this announcement.

 

[Colin_b]

I'm struggling to attach any great significance to this announcement.

The new one is more contemporary, dynamic, greener and thrusting. Innit.

Possibly.

 

[Scott_F]

The new one is more contemporary, dynamic, greener and thrusting. Innit.

Possibly.

Oh yes. So it is.

 

[Colin_b]

Just a shame you can't actually buy the bloody cars...

 

[KillerHERTZ]

It was changed back in 2009!

New vs Old AMG Logo - MBWorld.org Forums

AMG Private Lounge Members,

As many of you have noticed, Mercedes-AMG has re-designed the AMG logo.

In an exciting move, AMG is now being recognized as the fourth brand within the Mercedes-Benz cars group, right beside Mercedes-Benz, Maybach and smart. With this new positioning, we have created a new brand identity. The new brand identity of AMG is confident, sovereign and also it´s a perfect consensus between integration and differentiation within Mercedes Benz Cars.

The new brand identity is characterized by a pure look, valuable brand appearance and appealing headlines. This way AMG achieves a high attention and brand awareness.

In this context the "white space" plays a vital role. In order to focus all attention on our product, it is presented in a white environment. Clear focus on the essential. Without distraction.

This maximum product staging is combined with striking communication. With the choice of Corpo A as font, Mercedes-Benz is always visualized and we achieve maximum recognition. Furthermore we have adapted the AMG logo slightly: the new "A" closes the visual gap and makes the logo more emblematic. This will strengthen the visual brand identity.

The interaction of the three elements product = emotion, communication = typography and white = space gives our brand its independent, concise and unique character. Exactly what distinguishes any of our vehicles.

Warmest Regards,
AMG Information

 

[Howard]

Who writes that crap ?

 

[whitenemesis]

This is a 2010 model and the logo is the old style?

2010 Mercedes-Benz S63 AMG photo

 

[KillerHERTZ]

Remember a 2010 model is actually from the year before. eg: you can buy a 2013 car now.

+ Alot of badges still in the Affalterbach parts bin no doubt!

 

[whitenemesis]

I asked the question as a member in the Private Lounge stated he was waiting for the new style logo to be issued before adorning his shifter with one (as I did recently)

 

[MOCAŠ]

Who writes that crap ?

And who proofreads it!

 

[KillerHERTZ]

Who writes that crap ?

Someone who gets paid alot more than I do no doubt!

 

[nick mercedes]

Apparently a slightly revised logo is to be released

It's here:

http://www.ecomparison.co.uk/grabImage/2712/large/

 

[Paul/]

I thought it might be amusing to pass that text through a few languages in google translator, but after 8 different languages what finally came back in English actually made much more sense than the original.

 

[whitenemesis]

It's here:

http://www.ecomparison.co.uk/grabImage/2712/large/

Revamped the front page of your website Nick??

 

[nick mercedes]

Revamped the front page of your website Nick??

I'll have a special section for the AMG boys, including burberry caps and kappa tops...

 

[whitenemesis]

I'll have a special section for the AMG boys, including burberry caps and kappa tops...

Nah, lost me there, can we keep to english please?

 

[LTD]

Nah, lost me there, can we keep to english please?

Cue the Capilalization Police ....