New E-class and Mercedes-Benz UK

jimbg

Active Member
Joined
Aug 25, 2020
Messages
89
Location
South Devon
Car
2019 W213 Estate
But these latest "top spec" are not top spec!

There are plenty of options not available in the UK, HUD, heated steering wheel.....
 

gIzzE

MB Enthusiast
Joined
Jan 20, 2004
Messages
5,666
Location
Norfolk, UK
Car
530d Touring + Boxster S
I said this a few years ago.

I hate black interiors, they look so grubby so quickly and just depressing.

Plus Mercedes had all these silly packs, I wanted interior ambient lighting. "That will be £3500 as it only come in a Premium Plus pack."

But that gives me Pano roof that I don't want and a Burmeister sound system that every says vibrates. It also pushes the C350 above the £40k threshold and means I have to have AMG line which means black interior.. I just want the lights that are a €230 option in Europe.

Nothing wrong with having a set menu to keep costs down, but allow people to order al a carte on a Mercedes, and let them pay a bit more.

When I spoke to the dealer they said "Customers always order black interiors."
"Don't you ever show them other options."
"Oh no, we only ever order the demos with black interiors."

Hmmm? Okie Dokie.


Also, I would have swapped the E350 S212 for the E400, but again, no petrols in the UK unless you want a small 4cyl or an AMG lite with the E43.

I looked at the EQC last week, the one without the crap gille. Black interior only again. So gave up.
 
OP
OP
glojo

glojo

Hardcore MB Enthusiast
Joined
Sep 15, 2004
Messages
14,392
Location
Torquay
Car
S211 Sprinter 213CDI, & the new T-class
I said this a few years ago.

I hate black interiors, they look so grubby so quickly and just depressing.

Plus Mercedes had all these silly packs, I wanted interior ambient lighting. "That will be £3500 as it only come in a Premium Plus pack."

But that gives me Pano roof that I don't want and a Burmeister sound system that every says vibrates. It also pushes the C350 above the £40k threshold and means I have to have AMG line which means black interior.. I just want the lights that are a €230 option in Europe.

Nothing wrong with having a set menu to keep costs down, but allow people to order al a carte on a Mercedes, and let them pay a bit more.

When I spoke to the dealer they said "Customers always order black interiors."
"Don't you ever show them other options."
"Oh no, we only ever order the demos with black interiors."

Hmmm? Okie Dokie.


Also, I would have swapped the E350 S212 for the E400, but again, no petrols in the UK unless you want a small 4cyl or an AMG lite with the E43.

I looked at the EQC last week, the one without the crap gille. Black interior only again. So gave up.
The sentence I have highlighted is possibly how Mercedes-Benz UK carry out its market research.

Q. How many E-class vehicles have you sold with a black interior?

A. Over 200

Q How many have you sold with a light coloured interior?

A. 1!!!

Market research done carried out and they will argue that over 99% of customers prefer that black interior. It is irrelevant that if we opt for a coloured interior, we have an EXTREMELY SMALL choice of options. Nope statistics will make liars out of experts and sadly, experts out of liars

Times have changed and I guess a significant amount of new cars may well be purchased by business and do they care more about price compared to options? TYhen we have the private customer who wants to go into a showroom, be shown a vehicle and be able to buy it on the spot. As a dealer that would be what I want, BUT..... A sale, is a sale, if a customer walks through the door, is prepared to wait for a car they have customised, then a sale is a sale, just make sure you get that non-refundable deposit
 

Users who are viewing this thread

Top Bottom