In the 80's Shell brought out 'Formula Shell' which was a very cunning trick. It was a lead replacement petrol and as such the duty was lower. Shell marketed the fuel as a 'better' fuel so charged more!!! So they made large profits. Unfortunately as it was lead replacement it was effectively unleaded and on some vehicles it caused valve seat erosion and burnt out valves. I think Rovers were one of the most badly effective.
The whole thing caused Shell lots of issues and bad publicity so I would be very surprised if they have made another fuel that some vehicles dont like. I remember I used to know a few people who worked at their research and dev site in Ellsemere port (cant remember name, Thornton or something) and they used to have 'test' cars with development fuel to use when they wanted. That way the fuel got 'tested' in a big way be employees driving them round for fun in the evenings and weekends! They did used to use Mercs as test cars as my mates would complain that they never had any extras fitted
The above is from memories and I may not have the story 100% correct but my memory is getting on a bit