Doesn't do anything for me, I was surprised when right at the end it mentioned a car manufacturer, I thought it was a promotion for an up and coming film. I dread to think of the costs and no, it doesn't stick in my mind, it does not get my attention and the second time I saw it I thought, "Here's that stupid advert!" Not the best thought to have when thinking about buying a new car.
Is it Janis Joplin that sung a song.......
'Oh Lord won't you buy me a Mercedes-Benz' Now that is good publicity
They've already used the Janis Joplin song in an advert in 1995. This outraged many as the song was a protest against the materialism of owning a Mercedes-Benz or Porsche, despite Janis Joplin owning one of the latter.
I like the fact that the presence ad doesn't feature much car. It's all about understatement, underlining the fact that Mercedes-Benz owners don't need to shout "here I am", unlike owners of other cars I could mention...
I have to be careful with that one! My wife is errr... fair and currently drives an E Class estate.
I'm with Dolly Parton when accused of being a dumb blonde quoted:
'Well, with the empire I've built I don't believe I'm dumb, and I sure as hell ain't blonde!"