Today I had a message from a dealer with an offer on a car that's now available. I phone back to let him know I'm no longer interested. But he starts out getting his spiel in first before I can say I'm no longer in the market - when I eventually do - he asks what I bought. I tell him. Curt response 'Enjoy your car' and phone goes straight down. Nice one. So I'm a proven customer in his market. He saw us turn up and leave in SWMBO's car. So there's another future proven customer in his market sector there. Does he think we'll ever be back to deal with him? I've made the effort to call back to make sure he knows not to waste his time with me. When we get a call from a potential customer to let us know we're not in the running then we take that as a courtesy - even if there's major disappointment after putting in some fairly major sales effort which has cost us. If we'd engaged in conversation about which of our competion they'd chosen we'd make a note and remember for next time.