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I see that Patrick Spence, the SEO of Sonos, has entered damage limitation mode: Sonos CEO says speakers will work 'as long as possible' That's all good then
Trouble is the clumsy announcement and clumsy implementation of their update policy has almost certainly irreversibly damaged the brand that has huge numbers of customers who have, until now, grown their system by adding components incrementally over many years, safe in the knowledge that their investment was sound in terms of being future-proof. Now, some may argue that those customers were naive, but Sonos have traded on that aspect of their products from the very start and it is what has traditionally allowed them to charge a premium over other multi-room streaming solutions that have come to market since.
Take aim, blow off foot.
Trouble is the clumsy announcement and clumsy implementation of their update policy has almost certainly irreversibly damaged the brand that has huge numbers of customers who have, until now, grown their system by adding components incrementally over many years, safe in the knowledge that their investment was sound in terms of being future-proof. Now, some may argue that those customers were naive, but Sonos have traded on that aspect of their products from the very start and it is what has traditionally allowed them to charge a premium over other multi-room streaming solutions that have come to market since.
Take aim, blow off foot.