Strong Mercedes sales cheer Daimler

Discussion in 'General Discussion' started by chiefski26, Apr 14, 2010.

  1. chiefski26

    chiefski26 Banned

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    Daimler expects its sales to grow at double the rate of the global car market this year, the German car maker said as it unveiled strong sales of the Mercedes-Benz so far this year and re-affirmed its 2010 earnings forecast.

    Mercedes sales in the first quarter of 2010 rose by 27% from the same period a year ago, Daimler said, adding that the sales mix had shifted towards larger cars, such as the E-Class and S-Class.

    Daimler was hit hard by the global downturn in car sales in 2009, with revenues falling by 20% to €78.9bn, and took cost-cutting measures to mitigate the downturn.

    It expects to post earnings before interest of €2.3bn this year. Last year it posted an operating loss of €1.5bn and a significant net loss of €2.6bn.

    ‘We did not limit ourselves to simply trying to somehow keep our head above water in the crisis,” said Dieter Zetsche, chairman of the management board of Daimler and head of Mercedes-Benz Cars.

    ‘We continued to do our strategic homework. Daimler is extremely well positioned in the race to shape the future of the automobile.’

    He pointed out that Mercedes is the best-selling foreign car in the US and that sales grew by 137% in China in the first quarter.

    ‘In view of these numbers, our global sales target for the year is ambitious, but it’s also realistic: we plan to grow at around double the rate of the global passenger car market in full-year 2010,’ he said.
     
  2. Michael G

    Michael G Hardcore MB Enthusiast

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    Where were the costs cut?
    Hopefully it was in HR and office jobs and didn't affect the cars.
     
  3. grober

    grober MB Club Veteran

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    Sounds a wee bit like a targeted injection of propaganda for the stock market. :dk: Keep telling everyone you are successful and eventually some people start to believe it and it becomes a self fulfilling prophecy. :rolleyes:
     
  4. MrT

    MrT Hardcore MB Enthusiast

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    Probably slowing down production and cutting production shifts. I got a fantastic deal at the end of 2008, 2009 I can imagine was a very bumpy year for all carmakers, and involved cutting production all round to sort out oversupply in stock.

    Combined with the price rises over the last couple of quarters, it's unsurprisingly good news that they are turning a decent profit. The new E seems to be doing very well, I think there will be a lot of cheap ones about in 3 years - was in London last week and there were loads of new E taxis about.
     
  5. Michael G

    Michael G Hardcore MB Enthusiast

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    Ah yes, I remember reading about factory closures affecting factory pick ups.
    The W212 is plentiful in London, I like it and think it's a return to form for MB.
    Do you mean Vito Taxis?
     

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