I saw a few posts & photos on Piston Heads and somewhere else. Judging by those photos I don't think it's particular good looking car also, it's too expensive by the guts of £10K imo. Fancy construction methods or not, who cares once it performs in all the areas a sports car should. Naw, I reckon it's just a flash in the pan model from Alfa, nothing more even if it's a brilliant driver.
Having said all that, it won't do any harm at all for Alfa which can only be a good thing.