Pilkington is a good brand. IMHO, and IME, prolly not as good as Saint Gobain Sekurit (Autover) and it could be down to NSG's 'globalisation' of the Pilkington brand (there's a way of telling where in the world a windscreen was manufactured just by looking at the logo!)
Generally speaking, if a part does not display the car manufacturer's logo, it is not OEM. There's a huge misconception that if a manufacturer produces an OEM branded product and a non branded 'equivalent', it's from the same production run (minus the logo). It's not, and there are very few exceptions to this (for example, in some rare cases the car manufacturer emblem may have been removed by laser, and then overlaid with a black patch to hide it).
What's the difference between the two products? It can be very obvious in terms of quality. For example, the hardware/materials may not be as good or the processes may not be the same. Take Splintex (aka AGC) - OEM for some many car manufacturers; they also have an 'aftermarket' equivalent to the glass they supply to the car manufacturers. If it's the same product with or without the car manufacturer's logo, why don't they say so? Instead, they (and others) will use statements such as,
"This is to confirm that all products made by Splintex for the ARG market respond to OEM main technical and aesthetic characteristics." On this basis, the knock-off Nike trainers you might from China also 'respond' to the same "technical" and "aesthetic" criteria as the genuine ones.A bit more about that,
here.
Furthermore, you should also consider that owing to a deal struck between insurer and supplier, you are accepting an inferior product for your car. If it is a like-for-like indemnity, why let them get away with it? What does it state on your policy? Because if that's the case, you may as well let them fit a secondhand part. Also, there have been many cases where main dealers (especially in warranty scenarios) who will not entertain any related issues where they can see a non-genuine part fitted. In some cases, a potential buyer (main dealer included) will see it as a reason to devalue the car.