Hello everyone,
one thing is certain: different people have different preferences concerning cars. You all have made a decision in favour of the brand Mercedes.
I was intrigued by the question which factors influence peoples‘ preferences towards specific car brands and how brand images are developed over time.
I’m a postgraduate student in Strategic Marketing in London and am currently addressing this topic in the context of a coursework.
I would be very glad if you could support me and take part in my survey at: https://www.surveymonkey.com/s/PremiumCarMarketUK (it will take less than 5 minutes; self-evidently all data will be treated confidentially).
I would also love to hear/ discuss your opinions on the topic within this thread.
Thanks a lot in advance!
Best,
Sabrina
one thing is certain: different people have different preferences concerning cars. You all have made a decision in favour of the brand Mercedes.
I was intrigued by the question which factors influence peoples‘ preferences towards specific car brands and how brand images are developed over time.
I’m a postgraduate student in Strategic Marketing in London and am currently addressing this topic in the context of a coursework.
I would be very glad if you could support me and take part in my survey at: https://www.surveymonkey.com/s/PremiumCarMarketUK (it will take less than 5 minutes; self-evidently all data will be treated confidentially).
I would also love to hear/ discuss your opinions on the topic within this thread.
Thanks a lot in advance!
Best,
Sabrina