D
Deleted member 149005
Guest
Well they think they do. And it makes a great sell to management.
But the reality is that:
1) they tie the purchase to an identifier (credit card, phone, loyalty card) which is not necessarily the person using the product
2) they don't see purchases made elsewhere
So you get an incomplete picture.
So an example - a buyer procures disposable nappies in bulk once every two months. A parent? Well turns out its a grandparent. Children in the household? No they drop off at their daughter's house because she doesn't have a car. Daughter buys from a different supermarket on her own loyalty card - and avoids readymade baby food because she liquidises and mixes her own from fresh ingredients. So she's down on the computer as living alone - and her choice of ingredients categorises her as a particular kind of eater.
As I said - great sell to management - particularly if you run a demo that gives great graphs.
true enough.. but the above was a general example, not meant to be specific. I understand from colleagues they analyse repeated patterns not individual transactions..