You’re looking for a new brickie so you put out some ads on LinkedIn.
You get 2 replies.
Both the applicants have roughly the same experience, they’re around the same age and the day rate you offer is fine by them.
One applicants letter is written perfectly with the correct grammar etc etc.
The other letter is a shambles though. Bad spelling, awful grammar and even worse punctuation, it’s almost like he couldn’t care or even bother to read through it after.
Which one you going for? The one who comes across as a guy that does things properly, takes his time and really does care or the applicant that comes across as not giving a shit?
Remember that first impressions are last impressions.