I'd challenge you on that statement. They reckon at least 150,000 drivers put the wrong fuel in their cars every year - not an insignificant figure and I'd say the op is in good company (although that's hardly any consolation in this case).
That's an interesting number often quoted. It has it roots in a 2005 Telegraph article, which also claims that it costs an average of £7k to rectify a misfuelled diesel car.
This has been of interest to us for a while (as an industry consulting group) because if it was such a major issue then there would be mileage in the OEMs doing something about it. There are plenty of third-party devices out there (Solofuel is one, for example) and an OEM could fit these as standard, probably tying up a unique provision deal, which would be a major selling point.
However, there is no proven evidence for any of the numbers bandied about - which range from 50,000 to >300,000 incidents per year. The closest we've ever got is with the AA and RAC, who quote numbers but refuse to open up the data for third-party analysis.
We did some anecdotal research and asked about 500 filling stations how many incidents they would see on average per month. The answer came out to less than 1 per month (IIRC it worked out to be about 0.4).
With 8,800 filling stations in the UK (according to 2010 numbers) that works out at 3,520 per month or 42,240 per year, which is way below the number often quoted. Assuming that there are 10 million diesel cars on the road (it's probably more but I don't have the time to extrapolate the numbers out of the yearly stats - but latest numbers are 28.5 million cars overall) then this equates to 0.4% of the population. Now that's not "proper" research, but it gives an decent idea to the real scale of the problem, and why neither OEMs or fuel stations are that bothered about it, and is why we've never tried to dig any further.
We've run diesel and petrol in the E household for more than 10 years, and we regularly use and refuel each others cars and have never had a problem - but I have picked up the wrong nozzle and can therefore appreciate that it's far too easy to do. Things like using ANPR to unlock the appropriate pumps, or different-shaped nozzles are just too expensive to consider when it affects such a small part of the population...