Apple is superb if you play by their rules.
Those rules are there to ensure you have a superb user experience (from hardware, accessories, software, ancillaries)
Their rules are too restrictive for me.
Security has to be modified for corporate use, you should buy genuine cables etc but if you do, my families iPhones work faultlessly, the 12.9 iPad Pro foster daughter saved up for (for drawing) is a helluva a piece of kit and airpods are okay (my Sony Link buds are better)
But I like music that isn't on Apple music (though I use AM family plan for streaming), iTunes is horrible, USB C is better and cross device usable (Apple only USBC will probably launch on the 15 to protect the premium experience) and I prefer the ability to use my phone as a media device with folder access.
It's is frustrating, but Tesla, Ferrari and other (all) premium brands are in their own way. Perhaps frustrating is the reflection of premium if you're not on the inside....