As the demographic of Mercedes buyers and drivers becomes younger, the way they’re designed and specified becomes more fashion-led. The demographics have changed dramatically in a relatively short space of time. Did speccing cars like that attract more young people or did more young people demand it? I don’t know.
Twenty years ago a Mercedes driver in their 20’s was a real rarity, and I would say it’s commonplace now. Mercedes has always been an aspirational brand, and it’s still aspirational but is much more accessible to all - including the young - than it ever has been with finance deals and smaller and less expensive models.
Without that happening then Mercedes may not have survived, and I almost certainly wouldn’t have been able to afford a Mercedes. I dare say that quite a few MBClubbers wouldn’t have been able to afford a Mercedes by this point in their life if they were born say 40 years earlier.