[FONT=Arial, Helvetica, sans-serif]"The whole car is badged as an E55, so instead of the 5.4 litre V8 engine that people will think is under the bonnet, you actually have a smooth 2.0i credit crunch allowable power station"
Except when you pull up next to an E55 AMG that is. [/FONT]
Those who know what an E55 is will know that isn't one, and those who don't wont care.
This will appeal to the small subsection of nobbers who think and pretend they know what an E55 is, but in reality they don't... and that is exactly who will buy it.