Why is Blue the new Green ?

[PJH]

After many years of 'Going Green', why have manufactures chosen 'Blue' for the latest technology ?
i.e. Blue Motion, Blue Tec, Blue Chip, Why BLUE ?

PS What colour will replace it ?

 

[Charles Morgan]

I think in Germany Blue is the new Green, if you see what I mean. Green conjures up car hating dark age revivers there, so not a strong marketing line for car makers.

 

[whitenemesis]

I think blue is seen as clear, clean, fresh, natural... the sky and oceans etc..

 

[renault12ts]

Earth...the Blue planet.

 

[Ade B]

Toilet cleaner

Ade

 

[Ted]

Blue, the boy band. Squeaky clean.

 

[davethemus]

so they can side step the back lash against the green movement.

 

[renault12ts]

I repeat: http://www.ablueplanet.org/images/terra.jpg

 

[lynall]

At work euro 4 and 5 trucks use ADBLUE fluid to clean the cats so maybe name is from this?

Serviced a merc atego the other night and is also had bluetec badge on cab and was adblue equipped.



Lynall