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Cease and Desist...

I'd have thought the only reason for this situation arising would be that the car is either leased from Ferrari or there's some trademark problem with him *******ising the name 'Ferrari'.
 
He complied...can't see why though.

No, and that's what surprised me.

I think of all the cars on the Barry Boys website - this situation would be rife but I've only ever heard about Ferrari doing it.
 
From what I can remember, especially on the top Ferrari's you sign a pretty significant contract on what you can or can't do with the car. Things like restrictions on when and to who you sell the car to.. That said, this sounds like Ferrari are protecting their brand image.. IMHO of course.
 
That reminds me of a story I heard from an IT contractor I was working with about another IT contractor he knew who bought a Ferrari 360 (this is 1999/2000 ish), crashed it and for whatever reason was not insured. Ferrari told him it would have a marker against it if they didn't repair it and he would have a nightmare trying to sell it.
 
There's plenty of examples of Rolls Royce getting very uppity when someone uses the famous radiator cowl and grill on some knocked up chimera of a car with a big yank engine.

At the more intact level, many years ago a gentleman known to my father in law got a snippy letter from RR, referring to the fact that he'd had his boys make and fit a tow bar to the Roller, and indicating that if it didn't get removed tout suite he'd be unwelcome for servicing and support.

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