I think the diesel R8 is a good idea, though whether it will ever make it into production and/or sell well is another matter. Diesels are getting more and more popular on the road, due to a variety of reasons. it used to be that diesels were only for the farmers or skinflints amongst us, but that's no-longer the case and some pretty fast diesels have been appearing.
The diesel R8 is, to me, more a showcase of what diesel is capable of. and that there are other ways to look at things, and other driving styles that might be catered for. as already stated, diesels have a narrower power-band, but there tends be a lot of power there, and you often don't have to run up and down the gears so much as there is loads of torque allowing you to take those corners in a higher gear than you might think.
And as I recall, the reason Audi chose to put a diesel in their lemans car was not fuel efficiency or emissions, but they wanted that wall of torque. the car won and some more diesels are entered into next year, so it has some racing credentials at least.
25mpg for a supercar is pretty decent, and your high earning celebs can tout some sense of environmentalism with the lower emissions (not that I can find it stated what they are, just that they are low and comply with eu6).
If they can adapt their DSG gearbox to suit it too then that would make for a very interesting car as it can zip up and down the gears in tune with it's narrow powerband. (ps chaps, have a word with those bugatti chaps, they got it working). and don't forget that it might well be a very interesting second hand buy. a supercar that might not be in all the top bands for fuel economy and emissions, and might be allowed into london
if they release it, then the market will determine how well is sells and I'll be interested to see how it works out, and if it spurs on a spree of similar type cars.
dave