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Have the wheels come off for Tesla?



"Last year, it delivered 1.8 million cars, suggesting it has established itself firmly as a mass-market manufacturer.

But according to Professor Peter Wells, director of Cardiff University's Centre for Automotive Industry Research, that is part of the problem. "When Tesla first emerged, it had an exciting new product, a charismatic CEO, and it came across as really pioneering," he explains.

Now though, the company "is no longer the entrepreneurial new entrant and upstart disrupter, but increasingly an industry incumbent with all the challenges this brings when faced with a growing array of competitors in the same market space".

Other companies, like China's Nio, are offering more exciting products, says Prof Wells, while fellow Chinese firm BYD offers good performance at lower prices. "Basically, the world has caught up with Tesla," he says. "

Sounds very plausible.
 
"Last year, it delivered 1.8 million cars, suggesting it has established itself firmly as a mass-market manufacturer.

But according to Professor Peter Wells, director of Cardiff University's Centre for Automotive Industry Research, that is part of the problem. "When Tesla first emerged, it had an exciting new product, a charismatic CEO, and it came across as really pioneering," he explains.

Now though, the company "is no longer the entrepreneurial new entrant and upstart disrupter, but increasingly an industry incumbent with all the challenges this brings when faced with a growing array of competitors in the same market space".

Other companies, like China's Nio, are offering more exciting products, says Prof Wells, while fellow Chinese firm BYD offers good performance at lower prices. "Basically, the world has caught up with Tesla," he says. "

Sounds very plausible.
I thought it to be an interesting article, that essentially makes a point that if a company doesn’t move forward, it moves backwards relative to the competition.
 
"Last year, it delivered 1.8 million cars, suggesting it has established itself firmly as a mass-market manufacturer.

But according to Professor Peter Wells, director of Cardiff University's Centre for Automotive Industry Research, that is part of the problem. "When Tesla first emerged, it had an exciting new product, a charismatic CEO, and it came across as really pioneering," he explains.

Now though, the company "is no longer the entrepreneurial new entrant and upstart disrupter, but increasingly an industry incumbent with all the challenges this brings when faced with a growing array of competitors in the same market space".

Other companies, like China's Nio, are offering more exciting products, says Prof Wells, while fellow Chinese firm BYD offers good performance at lower prices. "Basically, the world has caught up with Tesla," he says. "

Sounds very plausible.
BYD sales in China are down 43% in the first quarter of 2024. That is worse than Tesla. Maybe it would be more accurate to state that the wheels have fallen off for the whole of the EV market not just the Western EV posterboy Tesla?

 
BYD sales in China are down 43% in the first quarter of 2024. That is worse than Tesla. Maybe it would be more accurate to state that the wheels have fallen off for the whole of the EV market not just the Western EV posterboy Tesla?


You are underestimating the power of Western governments.
 
Other companies, like China's Nio, are offering more exciting products, says Prof Wells, while fellow Chinese firm BYD offers good performance at lower prices. "Basically, the world has caught up with Tesla," he says. "

Sounds very plausible.

Tesla's strategic problem is that they are an established premium (and trusted) EV maker - but they don't have an A-Class family or B-Class family (or 1 Series / 2-Series).
 
Merc won't have soon either!! Small cars are slowly being killed off....no Fiestas etc. The next 1 Series Beemer is all electric so there will be some prestige smaller EVs around.
 
Merc won't have soon either!! Small cars are slowly being killed off....no Fiestas etc. The next 1 Series Beemer is all electric so there will be some prestige smaller EVs around.
Im so glad I bought an ebike....just in case
 
Merc won't have soon either!! Small cars are slowly being killed off....no Fiestas etc. The next 1 Series Beemer is all electric so there will be some prestige smaller EVs around.
Hard to fit a big battery in a small car I guess…
 
Hard to fit a big battery in a small car I guess…

I see quite a few i3 EVs around London, even the police use them as marked response vehicles. So, if there's a market for the i3, you have to wonder why other manufacturers are shunning this market sector.
 
I see quite a few i3 EVs around London, even the police use them as marked response vehicles. So, if there's a market for the i3, you have to wonder why other manufacturers are shunning this market sector.
Don’t know. Might come down to how much margin there is on a small car or perhaps customer demand. Would be interesting to know.
 
Nope.....there are loads of them.....at a pretty common occurrence apparently......I'm surprised the anti EV types we have not cottoned on to that and posted few pics on here before now!!!! Lets be honest Tesla built quality is not great....but getting better. If there was no such thing as an EV and Tesla were just another company building normal ICE cars I wonder how many they would sell then.......not very many would be my guess.


 
Nope.....there are loads of them.....at a pretty common occurrence apparently......I'm surprised the anti EV types we have not cottoned on to that and posted few pics on here before now!!!!


Shush! Don't tell um. 😉🙂
 
I am on a train in the south of Italy. Just saw this:

Screenshot-20240504-173151-Gallery.jpg


Loads of brand new Jeeps and Fiats, probably being transported by train from the Melfi plant. I wonder how many of them are EVs?
 
I am on a train in the south of Italy. Just saw this:

Screenshot-20240504-173151-Gallery.jpg


Loads of brand new Jeeps and Fiats, probably being transported by train from the Melfi plant. I wonder how many of them are EVs?
The one's on fire? Sorry couldn't resist, and I like EVs. Thought I'd get it in before an EV hater did. 🙂👍
 

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