Satch
MB Enthusiast
- Joined
- Nov 24, 2003
- Messages
- 3,508
- Location
- Surrey
- Car
- S211 E320Cdi Avantgarde Estate & Toyota Land Cruiser
Exactly right. When I worked for a Ford dealer, we made more money on Ford Credit deals than the actual vehicle! Funny world we live in!
That is because Ford Motor Credit is, by volume of loan, one of the largest retail credit institutions in the world.
In fact Ford and a number of other car makers have for some time been not so much a car makers as consumer credit repackaging institutions with a car maker attached. And it all relies on the manufacturing/finance/sale/debt repackaging machine keeping going.
Once the flow stops, the whole thing comes crashing down. So the industry is having to encourage volume sales activity via deep discounting, low priced funding whilst at the same time trying to keep the headline prices and thus aftermarket residuals artificially up because if they plummet a great many punters are into negative (car) equity.
Any of that sound slightly familiar?