So what halo effect, do you think, if any, MB winning the F1 title has on your perceptions of the cars you buy? For me it does have a slight positive effect on my AMG experience - it makes the brand seem more credible regarding its sporting credentials and I'm a big F1 and Lewis fan so happy days for me.
I'm sorry to take the wind out of your sails, but mercedes have beaten ferrari and the other well known car makers Williams and Red Bull.
Do Ferrari and Mercedes have the same target market? Essentially, no. Yes, the GT is a rival generally speaking but what percentage of overall sales does the GT account for?
Congratulations to Mercedes? Perhaps, but they've not had a struggle to win it, let's be honest. (I'm not knocking the hard work 1200 people put in on a daily basis..)
There is one simple problem with Formula 1; restrictive rules. In a nut shell:
The rules allow no development for road car projects, hence there are only 2 genuine works teams. WEC and rallying allow for real endurance testing. Hybrid technology, fuel economy and durability WITH performance are relevant factors in road cars and are at the heart of endurance racing. This is why there are 4 works teams in LMP1H. And they all run vastly different power trains.
Restrictive engine regs do not reduce costs. F1 (and motorsport in general) is a game of marginal gains. The extra tenths of seconds cost exponentially more and more. Budgets are still sky high, way above any reputable lower formula team can ever hope to raise. (Look at the struggle Manor has and has been through).
My solution?
In my opinion there needs to be in place:
Cost cap. Very simply, there is an X million pound/euro/dollar fixed cap on total spend. The FiA send into every team 2 or 3 financial auditors to monitor all budgets.
Related to the cost cap is a head count cap. X number of employed and contract staff. Again, FiA delegates monitor this.
Free up the rule book. Allow scope for development, allow different engine configs, and while I don't object to hybrid systems, ban them. They cost too much money.
Balance of performance. The ACO have a very complex but effective system to equalise the performance of the cars. Why not use a similar system? So right now, mercedes would have a charge pressure limit slow them down, just enough to bring the others in line.
Bring back testing. Offset 5 races with 3 day tests. 16 race calendar, 5 in season tests running 2 cars.
Which brings me on to... rookie drivers. Only rookie drivers to drive at in season testing, pre season and winter testing open to all.
And... 3 car teams or customer cars. Either or. F1 is a SPORT so the more cars the better.
3 car teams; Economies of scale say that producing a 3rd race car costs next to nothing once the infrastructure is there. In fact teams carry spares to each race to build 2 spare cars... (to be fair just one chassis in most cases). The designated 3rd car must run a rookie driver (another point coming later)
Customer cars; Why not sell cars to customer teams? As I said, it is a sport, more cars can only be a good thing. There are drivers out there with the financial backing for it, so lets give them customer teams. Get some rookies in there. The super licence system has been sorted now (ish..) so lets get more rookie drivers showing the so called professional drivers what they can do.
Rookie drivers; there needs to be way more opportunity for rookie drivers and young drivers to be able to prove themselves. So many outstanding drivers fall by the wayside because they don't have $30m of state funding behind them...(Which is needed to find those marginal gains...) Introduce a rookie championship. Same cars, same races, only eligible in your first season racing, only eligible in a 3rd car or customer car.
No team wants rookies without cash because they bring no benefit to the team.... Such a shame.
All these matters boil down to restrictive regulations.