Mercedes-Benz Poised to Topple BMW as World’s Luxury-Car King

[MikeInWimbledon]

Can't count "all production" to establish leadership

"That left Mercedes more than 69,100 cars ahead of BMW for the (11 month) period, making it all but certain of regaining the sales crown this year."



Stay cool, chaps. They're counting total car production to identify the "luxury class leader."

It's not that they think a Rolls Royce or 7 class is now the default luxury car for billionaires or world leaders, over the S class, or that the Z4 was always a better car than the SLS.....

Stupid American journalism again.

 

[DRIVER200]

"That left Mercedes more than 69,100 cars ahead of BMW for the (11 month) period, making it all but certain of regaining the sales crown this year."



Stay cool, chaps. They're counting total car production to identify the "luxury class leader."

It's not that they think a Rolls Royce or 7 class is now the default luxury car for billionaires or world leaders, over the S class, or that the Z4 was always a better car than the SLS.....

Stupid American journalism again.

That's right and MB know this and that's probably why you can get a nice discount when buying new in order to boost sales. This probably wouldn't have happened a few years ago. Porsche have not gone down this road and control supply and demand well, but they are not a mass producer of cars and their market is very different to the MB brand who now prefer to stack it high and sell it cheap. Nice cars though!!

 

[HB]

Tissue or glass??

Both lololololol

 

[MikeInWimbledon]

Mercedes sells outsells Porsche tenfold

That's right and MB know this and that's probably why you can get a nice discount when buying new in order to boost sales. This probably wouldn't have happened a few years ago. Porsche have not gone down this road and control supply and demand well, but they are not a mass producer of cars and their market is very different to the MB brand who now prefer to stack it high and sell it cheap. Nice cars though!!

Porsche have always been a niche supplier.

Mercedes sell roughly 2.1 million cars a year.

Porsche sell 225,000 units a year. That's 10% less than the global sales of E Class alone. (And where does it make its profit? SUV's)

But units sold is no way to judge the leading luxury car manufacturer. The A Class are lovely cars but you can't count them like you would an SLS.

Discounts: haven't they always depended where you are in the product life cycle?

Brand new model: impossible to get a discount.
Seven years on, with stock in the warehouses, and a new model looming: "Deals can be Done."

 

[DRIVER200]

Porsche have always been a niche supplier.

Mercedes sell roughly 2.1 million cars a year.

Porsche sell 225,000 units a year. That's 10% less than the global sales of E Class alone. (And where does it make its profit? SUV's)

But units sold is no way to judge the leading luxury car manufacturer. The A Class are lovely cars but you can't count them like you would an SLS.

Discounts: haven't they always depended where you are in the product life cycle?

Brand new model: impossible to get a discount.
Seven years on, with stock in the warehouses, and a new model looming: "Deals can be Done."

I got 12.5% discount on a brand new C43 which only came out at the back end of last year. The times there are a'changing for some car dealers. As I said MB are more interested in selling cars whatever it takes.