Manufactures have been wanting to get cars online for years. That then opens the way up for gathering data from the vehicle remotely, over the air updates and push notifications.
Customers aren't likely to choose that as an option, so they lobby the EU with a great safety feature that requires every vehicle to be connected to the cloud. Bingo, that's the door opened.
At the moment data protection and privacy laws in Europe heavily restrict what the manufacturer can do with that connection, but I'm sure that'll change.
That being said, the SOS is a good feature and over the air updates will be good for the owners.