This sort of process is endemic in many businesses that are supposed to be providing a service. Most B to C financial services companies have done it for years, and even GP surgeries are increasingly following a similar model
The first contact the "customer" has with the organisation is generally with someone low-paid, possibly physically attractive (if it's a face-to-face environment), and with a knowledge base limited to following a basic process script that captures the customer's details and a superficial record of what the customer's requirements are. Anything more than a "standard" request from a customer and the organisation fails to qualify the need properly at that initial stage, meaning that time is wasted further down the line, costs escalate and the customer becomes frustrated.
Hargreaves-Lansdown is an interesting business that realised the pitfalls of this model and instead chose to employ intelligent, inquisitive, knowledgeable staff to engage in the first contact role who they paid a much higher salary commensurate with their skills and knowledge, and saw a significant increase in customer satisfaction, business volume and profitability. Not difficult to understand why, if - as that business did - you are prepared to pay more than lip service to the notion of customer satisfaction.