I take it the car is getting to running temperature?
Open the bonnet and look towards the bulkhead at the back. Slightly posistioned to the right [this is when you are looking at the bulkhead] you will see the heater control valve. Its round a black with a rod attached to it. You need to see this lever move when the control rod is moved from hot to cold.
This valve needs to move. It is operated by the vacuum pipe attached to it.