850 horse Brabus converted E63 5.5......not something you see everyday. Luv it (apart from the horrid B on the grille they insist on using....would be replaced with a Merc star if it was mine!!.....but well outside my price bracket!! Thought id post it due to rarity and if anyone was looking for one.......
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Agree on the badge - has to be the most uninspiring badge there is. Most badges tell a story in some way but that "B" just seems to be "B for Brabus"! In fact i was so incensed by it's blandness i researched it!
"The brand’s name, Brabus, is a derivative of its founders’ surnames, Brackmann and Buschmann.
Being the largest tuning company for Mercedes cars, Brabus has a very strong reputation in the world’s car industry. The brand is powerful and confident, which is fully reflected in its visual identity.
The Brabus logo is composed of a wordmark and an emblem placed above it.
The all-caps wordmark is executed in a traditional serif typeface with thick bold lines and a slightly narrowed right bar of “U” and left bar of “A”.
The Brabus emblem works also as a brand’s signifier and is composed of a circle with the letter “B” enclosed. When placed above the wordmark, the emblem features thin fine lines and looks light and airy in the brand’s signature monochrome palette.
Being placed on the car bonnet, the Brabus emblem gains thicker and stronger lines, which look luxury in silver-gray color.
The Brabus logo is an example of a timeless visual identity, which reflects the brand’s confidence and authority, as well as its expertise in engineering and design. It is an elegant yet brutal logo, which is instantly recognizable and makes the brand stand out."
I actually agree with the last sentence but a bit of flair wouldn't go amiss.
It's trying too hard and looks very drug dealer wheels to my eyes.
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