It was everything except tyres. It wasn't so much about value, it just seemed a lot of money, especially as the car was on variable servicing and is pretty well only used for long runs.
Your quote is the best part of £9K over the time/mileage. if it includes tyres then it's probably not far out, especially if the warranty, which is normally unlimited, is restricted for private hire use.
It's amazing when your car is on a service contract, how little work they really need - all those optional little jobs suddenly become un-necessary, and it's amazing how long brake pads etc will last. I've also had a lot of hassle with tyres on contracts in the past - most maintenance companies won't change until 2mm and they'll often insist on some random make.