To explain.
I buy a product from you / your company.
I subsequently have a problem with that product.
You / your company then tell me to jump through certain hoops, the inevitable call centre reading from a script.
You try to tell me this is all for my benefit, it clearly is not, it is for your benefit.
The fact is I flatly refuse to partake in such things, Sale of Goods Act etc etc etc all make the duties and responsibilities of both parties quite clear, and none of the statute law says I have to submit myself yo your arcane money saving procedures.
So as / when / if I have a problem I go straight to the vendor, and unless they DEAL WITH IT, I go straight down to the Court and file a writ, and I get the problem sorted to my satisfaction, minimum delay, minimum effort, minimum outlay, maximum satisfaction.
"legal cover" is explicitly sold as being a product that will help me, and yet as my experience and the experience of others goes to show, that is NOT what it does when you invoke it.
YOU PERSONALLY Primo may not operate like that, I don't know, but ENOUGH OF YOUR COLLEAGUES DO that as an industry you have a worse reputation than Arthur Daley.
That is not my problem, I'm a customer, that is your problem, you want my money.
So now you all reap what you sowed, I have precisely ZERO customer loyalty, I trust you less than the other driver in an accident, and so I don't give any of you the benefit of the doubt.
I have an unlimited mileage, £50 excess, fully comp, breakdown and recovery, driver policy, agreed value, for £220 per annum, and I can pay in 10 interest free monthly amounts.
When that policy expires I will shop around again.
That means that the quoted 35% clerical overhead is going to get the chop, and as you can see from my premiums, I am one of the last people who will ever have a problem finding insurance, (no-one has ever made a claim against me) so I am the all profit dream customer.
Check other online insurers, literally dozens of them, which means I DO ALL THE CLERICAL WORK MYSELF, the rest is automatic and done by computers and servers, I could pay over £550 for the EXACT SAME POLICY elsewhere.
The REAL recession is coming down the line, most of the fat is going to get trimmed, yes, there will be more uninsured drivers having accidents, and yes, there will be more people trying to pull a fast one on the medical claims, but that is even more reason for insurance companies to trim the fat and focus or core competency.
I was there on the inside when two very large motor insurance companies merged, and the first UK online car insurance quote and online payment was set up, and it made government look efficient and cost concious.