AMG logo

[zoros]

Can someone enlighten me about the "A" in the AMG saga please?

Some talk about it slanting towards the M and others about it slanting away from the M??
What's going on?

 

[developer]

It's supposed to say "My Other Car Is A MG" but it wouldn't fit on the boot...

 

[whitenemesis]

The AMG logo changed slightly a couple of years ago, very subtle.

Google images AMG logo

Why the concern?

 

[zoros]

Just curious. I heard one story that AMG had trademarked their original logo with the A slanting away from the M. Only those showing this trait can be used to describe a proper AMG.......................

Now I'll get back to counting the rivets underneath the bunk bed in my cell..........

 

[KillerHERTZ]

AMG Private Lounge Members,

As many of you have noticed, Mercedes-AMG has re-designed the AMG logo.

In an exciting move, AMG is now being recognized as the fourth brand within the Mercedes-Benz cars group, right beside Mercedes-Benz, Maybach and smart. With this new positioning, we have created a new brand identity. The new brand identity of AMG is confident, sovereign and also it´s a perfect consensus between integration and differentiation within Mercedes Benz Cars.

The new brand identity is characterized by a pure look, valuable brand appearance and appealing headlines. This way AMG achieves a high attention and brand awareness.

In this context the "white space" plays a vital role. In order to focus all attention on our product, it is presented in a white environment. Clear focus on the essential. Without distraction.

This maximum product staging is combined with striking communication. With the choice of Corpo A as font, Mercedes-Benz is always visualized and we achieve maximum recognition. Furthermore we have adapted the AMG logo slightly: the new "A" closes the visual gap and makes the logo more emblematic. This will strengthen the visual brand identity.

The interaction of the three elements product = emotion, communication = typography and white = space gives our brand its independent, concise and unique character. Exactly what distinguishes any of our vehicles.

Warmest Regards,
AMG Information

..

 

[zoros]

This must deserve a plain english award for the most prolixitous, verbose dialogue to describe three letters - ever!
Thanks

 

[def90cars]

This must deserve a plain english award for the most prolixitous, verbose dialogue to describe three letters - ever!
Thanks

What does "prolixitous" mean?

 

[zoros]

Long and wordy

 

[Conquistador]

'Old' logo:

New logo:

 

[KillerHERTZ]

Hardly new, it changed nearly 6 years ago!

 

[automaniaman]

Wow, that must have been taxing for the graphics department...

 

[Sp!ke]

and originally the AMG logo didnt have the \\\

 

[stevehg]

and originally the AMG logo didnt have the \\\

They added those in homage to BMW's M logo

 

[KillerHERTZ]

Always reminds me of:

 

[BTB 500]

Wow, that must have been taxing for the graphics department...

No, they would have outsourced the work to an image consultancy

 

[whitenemesis]

and originally the AMG logo didnt have the \\\

It still doesn't?

 

[Sp!ke]

ok ///

 

[BAZ-500SL]

Lol alpine

 

[zoros]

So in 2008, all AMG badges changed slightly?

 

[KillerHERTZ]

So in 2008, all AMG badges changed slightly?

Yep, also the standard typeface on new MB models changed just over a year ago to a more '3D' version. Eg: CLA