The 49 metre band was/is a widely used communication feature used mainly on mainland Europe - and the rest of the world.
We in the UK don't use shortwave much at all except the amateur ham enthusiasts.
Those that are old enough to remember Radio Luxembourg on 208 metres medium wave may recall that they also broadcast on short wave in the 49 metreband. Their exact frequency was 49.26 metres which gave them more or less worldwide coverage.
Well of course it does; it's the main overseas propaganda arm of the Foreign Office. Can't maintain global hegemony with tales of Preston & Chantelle - they're for domestic consumption only.