Don't worry about asking questions; that's what this forum is for. Feel free to ask away and if I have any ideas I will try and help.
If the DPF is regenerating, then it will take 5-10 minutes with the light on. Mine is not a flashing LED type, and just stays lit constantly for that time.
Also, if it is not doing a DPF regen, and just I activate the heated rear screen, then it is also lit for as long as the rear heated screen is lit (after all, it is just an indicator to say the rear heated screen is working properly, rather than a true DPF notification light).
If the light is only on for 30 seconds, say when you activate the heated rear screen from the centre console, then I'm going to guess something similar happens to when you activate heated seats but they have broken heating elements. The SAM or control module will try and supply power for a limited period (e.g. 30 or 60 seconds), and then if it doesn't detect other appropriate changes (a rise in temperature via the heated seat temperature probe in my suggested example), then it will cut the power an log a fault code.
When you say it is only 'flashing' for 30 seconds, do you mean the LED is a flashing type? Or that a 'constant' type LED is actually flashing?
And how is the LED activated? Is it via the centre console heated rear screen button?
If it's activating without the centre console button pressed, it could be an indication of the car trying to do a DPF regen, but then aborting due to other errors.
In all instances, I would get fault codes read using a good quality scanning tool.