It hasn't left anyone for dead yet! All we have had is the usual motor magazine hype about yet another new model from Jaguar. Two or three years from now, all the same motoring journalists who are praising it now will be saying that it was never any good. Mark my words!
The design is anonymous, looking nothing like a Jaguar should. And I don't mean it should look like the dreadful S Type it replaces, because it doesn't have to look like an *old* Jaguar. It's just that the XF is so anonymous, you could put a Toyota badge on it, or almost any US brand.
Anyone interested in the XF should wait a year for the inevitable problems to emerge, then consider whether those problems are worth living with. By then, it will no longer be new, and the hype in the motor magazines will have diminished somewhat.
To me, there is absolutely nothing about the XF that suggests "Jaguar". The front end design is simply awful, with those peculiarly shaped lights and a grille that looks like an afterthought because it doesn't fit the shape of the car. Nothing else about the car is in any way distinctive. It appears to me a thoroughly incompetent design, lacking the grace and beauty that the brand is known for.
William Lyons will be spinning in his grave.